WhatsApp has become a must-have channel for businesses today. With over 2 billion users globally, it is the most popular messaging app in the world. For brands, WhatsApp provides an unparalleled opportunity to connect with customers in a personal and engaging way.
However, setting up and managing business communications on WhatsApp requires integration with their Business API. This is where WhatsApp business partners come in – expert service providers certified by WhatsApp to help companies activate and maximize the value of WhatsApp Business API.
But with so many partners to choose from, how do you pick the right one for your specific business needs? This comprehensive guide explains all you need to know.
Critical Capabilities to Look for in a WhatsApp Business Partner
WhatsApp partners can provide a diverse range of services to facilitate business messaging. As you evaluate options, focus on partners who can deliver on these key capabilities:
Conversational Experiences with Chatbots
Chatbots allow you to automate conversations and handle common customer queries 24/7. Partners should be able to build intelligent bots with natural language processing to create seamless experiences.
Sample NLP code for a chatbot:
import nltk
from nltk.stem import WordNetLemmatizer
lemmatizer = WordNetLemmatizer()
def lemmatize_tokens(tokens):
return [lemmatizer.lemmatize(token) for token in tokens]
def preprocess(text):
tokens = nltk.word_tokenize(text)
tokens = lemmatize_tokens(tokens)
return tokens
text = "Where are you located?"
print(preprocess(text))
// Output: [‘Where‘, ‘be‘, ‘you‘, ‘locate‘]With the ability to understand questions, process requests, and hold meaningful conversations, AI-powered chatbots are invaluable for brands. As per research by Business Insider Intelligence, over 25% of customer service operations will integrate chatbots by 2023. Leading WhatsApp business partners have extensive experience building such virtual agents.
Messaging Automation
Partners should provide easy tools to organize and segment your audience, and send timely notifications and reminders at scale.
Sample JavaScript code for a messaging automation sequence:
const audience = ["[email protected]", "[email protected]"]
function setupSequence() {
setTimeout(() => {
sendMessage(audience, "First message")
}, 1000)
setTimeout(() => {
sendMessage(audience, "Second message")
}, 86400)
}
function sendMessage(users, text) {
// integration code to send messages
}
setupSequence()Automation ensures you deliver the right messages to the right customer at the optimal time without manual efforts. Mature WhatsApp Business Platform partners have built productized workflows so brands can easily set up such sequences on top of CRM data. As per estimates by Statista, the monthly active user base for mobile messaging will cross 3 billion in 2024 – most of whom will be on WhatsApp. Ready-to-use automation tools are essential for brands to effectively engage these users.
Rich Messaging…
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