FROM PEANUTS TO POTATO CHIPS: THE REMARKABLE RISE OF HERMAN LAY‘S SNACK FOOD EMPIRE Herman Lay‘s name has become synonymous with one of America‘s most iconic snack food brands – Lay‘s Potato Chips. But his journey from a young peanut and Coca-Cola vendor to the visionary leader of a national potato chip empire is a… Read More »From Peanuts to Potato Chips: How Herman Lay Built an Empire
The Rise and Fall of the Frito Bandito: A Cautionary Tale in Advertising and Cultural Representation In the annals of advertising history, few characters have left as indelible a mark as the Frito Bandito. Conceived in 1967 by the Foote, Cone & Belding advertising agency, this animated Mexican bandit was tasked with the mission of… Read More »The Rise & Fall of Frito Bandito — The Mascot that was Canceled
The Enduring Legacy of Lay‘s "Do Us a Flavor" Campaign: A Historian Data Source Specialist‘s Perspective In the ever-evolving landscape of the snack food industry, few marketing campaigns have captured the public‘s imagination and engagement as effectively as Lay‘s "Do Us a Flavor" initiative. Launched in 2012, this innovative contest has not only transformed the… Read More »The Rise & Success of Lay's 'Do Us a Flavor' Campaign
The Enduring Legacy of Cheetos‘ "Dangerously Cheesy" Marketing Campaign: A Historian Data Source Specialist‘s Perspective In the ever-evolving world of snack food marketing, few campaigns have left as indelible a mark as Cheetos‘ "Dangerously Cheesy" slogan. Introduced in 1986, this iconic tagline has become synonymous with the brand, capturing the essence of Cheetos‘ addictive appeal… Read More »Dangerously Cheesy: Cheetos' Iconic Marketing Campaign
In the ever-evolving world of snack food marketing, few characters have left as indelible a mark as Chester Cheetah, the iconic mascot for Cheetos. From his humble beginnings as a replacement for the brand‘s previous mouse mascot, Chester has grown into a cultural phenomenon, captivating audiences with his smooth-talking personality and memorable catchphrases. The Origins… Read More »CHESTER CHEETAH: MASCOT, GAMER & ADVERTISING TRAILBLAZER
The Early Life and Formative Experiences of the "Corn Chip King" Born in 1897 in San Antonio, Texas, Charles Elmer Doolin‘s early life was marked by a deep fascination with natural health and wellness. As a young man, Doolin became a devoted follower of Dr. Herbert M. Shelton, a renowned Texas naturopath who advocated for… Read More »The Visionary Entrepreneur Behind the Fritos Empire: A Historian‘s Perspective on Charles Elmer Doolin
The Enduring Legacy of Better Made Potato Chips: A Detroit Institution‘s Rise to Regional Dominance In the heart of Detroit, where the spirit of entrepreneurship and innovation has long been a driving force, one family-owned business has stood the test of time, becoming a beloved local icon: Better Made Potato Chips. Its story is one… Read More »The Unknown History of Better Made Potato Chips
The Irresistible Allure of "Betcha Can‘t Eat Just One": How Lay‘s Potato Chips Hooked Generations of Snackers In the annals of American advertising, few slogans have achieved the level of cultural ubiquity and enduring impact as Lay‘s iconic "Betcha Can‘t Eat Just One." This deceptively simple phrase, first introduced in 1963, has not only defined… Read More »How "Betcha Can't Eat Just One" Addicted us to Junk Food
The Immigrant Roots and Cultural Heritage that Shaped a Comedy Icon Bert Lahr, born Irving Lahrheim on August 13, 1895, in the Yorkville neighborhood of New York City, was the son of German-Jewish immigrants, Augusta and Jacob Lahrheim. According to census data from the early 20th century, the Lahrheim family was part of a wave… Read More »BERT LAHR: THE VERSATILE ENTERTAINER WHO CAPTIVATED AUDIENCES FROM BURLESQUE TO BROADWAY