Marketing

Reputation management should be a top strategic priority for businesses in today‘s transparent, hyperconnected world. According to recent research, over 60% of a company‘s market value is directly attributed to its reputation. Emerging from scandal with brand trust intact or developing an authentic, customer-focused presence isn‘t easy, but it can determine future success. In this… Read More »The Complete Guide to Reputation Management Best Practices in 2024

Influencer marketing has seen explosive growth over the past few years, with an expected market size of $16.4 billion in 2024 (See figure 1). With good reason – 49% of consumers depend on influencer recommendations when making purchasing decisions. If you‘re looking to boost awareness and sales for your brand, partnering with relevant influencers can… Read More »Start Influencer Marketing the Right Way in 2024: The Ultimate Guide

Understanding customer needs has become a major pain point for B2B companies. Buyers today have near limitless choices and ever-rising expectations for personalized engagement. However, research shows most firms struggle to capture and leverage customer insights: 93% of organizations view customer experience as a competitive differentiator, but only 29% believe they are consistently meeting expectations.… Read More »Harnessing the Voice of the Customer: A Guide to B2B Marketing in 2024

The B2B marketing landscape grows more complex by the day. New technologies, mountains of data, a glut of media channels, and more empowered buyers provides both immense opportunity and immense challenge. To cut through the complexity and drive exponential pipeline growth, CMOs must take a systematic, customer-centric, and data-driven approach. In this comprehensive guide, you’ll… Read More »The Complete Data-Driven Guide to B2B Marketing Excellence

Data privacy has become one of the most crucial issues facing governments, companies, and consumers alike in recent years. As digital transformation accelerates across industries, vast troves of personal data are being collected, analyzed and monetized. However, high-profile data breaches, invasive tracking practices and unauthorized data sharing have also raised alarm bells on the potential… Read More »Data Privacy Law: The Evolving Landscape of Regulations and Their Impact

Privacy has rapidly emerged as one of the most urgent issues shaping digital infrastructure. As public awareness and policy pressure escalate, technology giants like Google face growing demands to overhaul entrenched data tracking systems underlying today‘s web. In response, Google proposed its expansive "Privacy Sandbox" initiative – a multi-year effort to develop new privacy-preserving technologies… Read More »Re-architecting the Web‘s Foundations: An Expert Analysis of Google‘s Sweeping "Privacy Sandbox" Initiative

Customer data is more valuable than ever before in our increasingly digital world. As consumers engage with businesses across more channels and devices, they leave behind traces of behavioral data gold. Smart companies are tapping into this trove of first-party data to better understand customers, create unified profiles, and deliver personalized experiences. Enter customer data… Read More »Harnessing the Power of Customer Data Platforms in 2024

Marketing landscapes evolve rapidly, with new technologies and consumer behaviors reshaping strategies seemingly every year. In 2023 and beyond, sentiment analysis will be an indispensable tool for marketers to understand their customers, finesse messaging, outpace competitors, and preempt crises. Sentiment analysis leverages natural language processing (NLP) to determine the underlying emotional tone within textual data… Read More »Sentiment Analysis: The Future of Marketing in 2024

Lead generation is crucial for business growth, but it can be challenging. 63% of marketers struggle with effectively reaching target audiences and gaining new followers. This is where chatbots come in. AI-powered chatbots are revolutionizing lead generation through constant availability, instant lead qualification, and highly personalized conversations. As a result, chatbots are driving higher quality… Read More »The Power of Chatbots for Lead Generation in 2024