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The Complete Guide to B2B Product Marketing in 2024

Business-to-business (B2B) product marketing comes with its own unique set of challenges. Unlike consumer products which are relatively easy to grasp, B2B products and services are often complex, tailor-made solutions aimed at helping other businesses address specific needs and pain points. This complexity makes B2B product marketing incredibly difficult. In fact, according to Harvard Business… Read More »The Complete Guide to B2B Product Marketing in 2024

The Complete Guide to B2B Tech Startup Marketing in 2024

Launching a successful b2b tech startup is no easy feat. Beyond developing an innovative product and sound business model, effective marketing is crucial for attracting customers, generating revenue, and facilitating growth. However, b2b marketing comes with its own set of challenges that can deter even the savviest founders and marketers. In this comprehensive guide, we’ll… Read More »The Complete Guide to B2B Tech Startup Marketing in 2024

Demystifying Ad Verification: An In-Depth Guide for Marketers

Ad verification has become indispensable for modern digital marketing, with research suggesting over $100 billion is lost globally each year to fraudulent, unsafe or ineffective ads. This comprehensive 2600+ word guide will unpack everything marketers need to know about verifying their ad investments from an industry expert perspective. The Rising Complexity and Risks of the… Read More »Demystifying Ad Verification: An In-Depth Guide for Marketers

Recommendation Systems: The Definitive Guide for 2024

Imagine you walk into a bookstore looking to discover your next favorite read. There are shelves upon shelves stacked high with books – fiction, non-fiction, classics, new releases and everything in between. The choice is overwhelming. Where would you even start? The friendly store employee sees you looking lost and comes over. "I noticed you… Read More »Recommendation Systems: The Definitive Guide for 2024

Mastering Intent Marketing in the Age of AI

Intent marketing has seen explosive growth over the last decade as companies race to unlock buyer intent signals hidden in search queries, website engagement, social media, and other digital body language. Once the domain of search engine marketers, intent data is now being woven into omnichannel strategies at forward-thinking organizations. So what exactly is intent… Read More »Mastering Intent Marketing in the Age of AI

The Complete Guide to Map Monitoring: Protect Pricing, Brand, and Profits

Map monitoring has become an essential practice for brands that sell through resellers and retailers. With over 6 million 3rd party sellers on Amazon alone, the risk of violations, counterfeits, and price inconsistencies across channels continues to rise. This comprehensive guide will walk you through everything you need to know about Minimum Advertised Pricing (MAP)… Read More »The Complete Guide to Map Monitoring: Protect Pricing, Brand, and Profits

Twitter Web Scraping in 2024: A Comprehensive 2600+ Word Guide

With over 400 million active users, Twitter‘s immense treasure trove of textual data presents vast opportunities for text analytics and real-time insights. This extensively researched 2600+ word guide serves both as reference and visionary roadmap for ethically tapping into Twitter‘s data goldmine across disciplines. We will explore: The depth of extractable Twitter data Legal landscape… Read More »Twitter Web Scraping in 2024: A Comprehensive 2600+ Word Guide

The Top 12 B2B Marketing Trends to Master in 2024

B2B buyers have never been more informed, selective or skeptical. Economic uncertainty only heightens risk-aversion. In this climate, mediocre marketing just doesn’t cut it anymore. Companies investing in strategic growth refuse to waste time on solutions that seem “good enough”. They demand marketing that anticipates their needs, speaks their language and guides them capably towards… Read More »The Top 12 B2B Marketing Trends to Master in 2024