Survey&review analytics

Getting people to take your survey is no easy feat. With overflowing inboxes and survey fatigue, capturing respondents‘ limited attention is more difficult than ever. However, quality survey data depends on recruiting qualified participants who fully engage with your questions. In this comprehensive 2650+ word guide, we’ll explore the crucial role of survey participant recruitment,… Read More »The Art and Science of Survey Participant Recruitment

Market research provides invaluable insights that guide critical business decisions across the entire product life cycle. But harvesting those insights takes the right tools. This comprehensive guide explores the key capabilities of market research software, helping you select the solution that best fits your needs. What is Market Research Software? Market research software encompasses a… Read More »The Essential Guide to Market Research Software

The retail landscape is more dynamic than ever, with evolutions in consumer preferences, competitive pressures, and emerging technologies. Recent data indicates over 50% of shoppers changed brand loyalties in 2022, a trend poised to continue. [1] For retailers aiming to retain customers and capitalize on new opportunities, implementing a robust market research strategy is no… Read More »The Critical Role of Market Research for Retail Business Growth

Evaluating Zoho Survey: Strengths, Weaknesses and Top 10 Competitor Comparison Customer experience surveys are invaluable for businesses seeking to understand changing consumer sentiments and satisfaction levels. As the American Customer Satisfaction Index ticked up slightly to 75% in Q3 2023[1], consistently surveying clients is key. Zoho Survey has emerged as a prominent survey software player,… Read More »Zoho Survey Evaluation & Top 10 Survey Tool Alternatives in ‘24

Fake online reviews pose an ever-growing threat to consumers and businesses alike. With over 95% of shoppers now consulting reviews before making purchase decisions, distorted ratings and experiences erode trust in the entire system. This comes at great cost — by 2023, review fraud is set to reach an estimated $25 billion per year industry… Read More »The Fake Review Epidemic: An Inside Look at Detection in 2024

Customer surveys have fundamentally transformed from a marketing gimmick to mission-critical assets that deck business growth and technology priorities. This places immense responsibility on customer insights teams and survey software partners to extract strategic value. However, while SurveySparrow delivers well on many accounts with its interactive survey builder features, steep pricing plans and occasional technical… Read More »The Definitive Guide to SurveySparrow Alternatives in 2024

Surveys are a cornerstone of understanding and improving the customer experience (CX) for business-to-business (B2B) companies. By directly asking for structured feedback from customers, B2B organizations gain invaluable insights into satisfaction, needs, pain points and more across the entire customer journey. However, creating and fielding effective B2B satisfaction surveys is both an art and a… Read More »The Comprehensive Guide to B2B Customer Satisfaction Surveys